/* getknown V3 Editorial Trust — production */
:root{
  --parchment:#f5f4ed;--ivory:#faf9f5;--sand:#e8e6dc;--border:#e8e6dc;--border2:#f0eee6;
  --ink:#141413;--olive:#5e5d59;--stone:#87867f;--char:#4d4c48;
  --terra:#c96442;--terra2:#d97757;--dark:#141413;--dark2:#30302e;
  --font-serif:"Instrument Serif",Georgia,serif;--font-sans:"DM Sans",system-ui,sans-serif;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--parchment);color:var(--ink);font-family:var(--font-sans);line-height:1.6;-webkit-font-smoothing:antialiased;font-size:17px}
a{color:var(--terra);text-decoration:none}a:hover{color:var(--terra2)}
.wrap{width:min(1100px,calc(100% - 40px));margin:0 auto}
.nav{position:sticky;top:0;z-index:40;background:color-mix(in srgb,var(--parchment) 92%,transparent);backdrop-filter:blur(10px);border-bottom:1px solid var(--border2)}
.nav-in,.nav{min-height:72px;display:flex;align-items:center;justify-content:space-between;gap:1rem}
.logo,.brand{font-family:var(--font-serif);font-size:clamp(28px,3.2vw,34px);font-weight:500;color:var(--ink);letter-spacing:-.03em;text-decoration:none;line-height:1}
.nav-links{display:flex;gap:22px;align-items:center;font-size:15px;list-style:none;margin:0;padding:0;flex-wrap:wrap}
.nav-links a{color:var(--olive)}.nav-links a:hover,.nav-links a[aria-current=page]{color:var(--ink)}
.nav-links a.btn-primary{color:var(--ivory)}.nav-links a.btn-primary:hover{color:var(--ivory)}
.btn{display:inline-flex;align-items:center;justify-content:center;min-height:44px;padding:10px 18px;border-radius:12px;font-size:15px;font-weight:500;border:1px solid transparent;cursor:pointer;font-family:inherit;text-decoration:none}
.btn-primary{background:var(--terra);color:var(--ivory)}.btn-primary:hover{filter:brightness(1.05);color:var(--ivory)}
.btn-secondary{background:var(--sand);color:var(--char);box-shadow:0 0 0 1px #d1cfc5}
.btn:focus-visible{outline:3px solid color-mix(in srgb,var(--terra) 40%,white);outline-offset:2px}
.hero{padding:80px 0 64px;max-width:720px}
.eyebrow{font-size:12px;font-weight:500;letter-spacing:.14em;text-transform:uppercase;color:var(--terra);margin:0 0 18px}
h1{margin:0;font-family:var(--font-serif);font-weight:500;font-size:clamp(42px,6.5vw,64px);line-height:1.08;letter-spacing:-.01em}
h1 em{font-style:italic;color:var(--terra)}
h2{margin:0;font-family:var(--font-serif);font-weight:500;font-size:clamp(32px,4vw,48px);line-height:1.15}
h3{font-family:var(--font-serif);font-weight:500}
.lede{margin:24px 0 0;font-size:20px;color:var(--olive);max-width:36ch}
.hero-cta,.actions{display:flex;flex-wrap:wrap;gap:12px;margin-top:32px}
.note,.text-muted,.muted{color:var(--stone)}
.preview{margin:0 auto;width:min(1100px,calc(100% - 40px));background:var(--ivory);border:1px solid var(--border);border-radius:24px;padding:8px;box-shadow:rgba(0,0,0,.05) 0 4px 24px}
.preview-in{border-radius:18px;background:var(--dark);color:var(--ivory);overflow:hidden}
.preview-bar{padding:14px 18px;border-bottom:1px solid var(--dark2);font-size:13px;color:var(--stone);display:flex;justify-content:space-between;gap:12px}
.preview-body{display:grid;grid-template-columns:1.15fr .85fr}
.chat{padding:22px;display:flex;flex-direction:column;gap:12px;min-height:280px}
.b{max-width:88%;padding:12px 14px;border-radius:16px;font-size:15px;line-height:1.45}
.b-bot{background:var(--dark2);align-self:flex-start;border-bottom-left-radius:4px}
.b-user{background:color-mix(in srgb,var(--terra) 55%,var(--dark2));align-self:flex-end;border-bottom-right-radius:4px}
.aside{padding:22px;border-left:1px solid var(--dark2);background:#1a1a18}
.aside h3{margin:0 0 14px;font-size:22px}
.aside p{margin:0 0 10px;font-size:14px;color:var(--stone)}
section,.section{padding:96px 0}
.section-lead{margin:16px 0 0;font-size:18px;color:var(--olive);max-width:40ch}
.cols,.company{display:grid;grid-template-columns:1fr 1fr;gap:28px;margin-top:40px}
.card{background:var(--ivory);border:1px solid var(--border2);border-radius:16px;padding:28px;box-shadow:rgba(0,0,0,.04) 0 4px 24px}
.card h3{margin:0 0 10px;font-size:26px}
.card p{margin:0;color:var(--olive);font-size:16px}
.dark{background:var(--ink);color:var(--ivory)}
.dark h2{color:var(--ivory)}
.steps{display:grid;grid-template-columns:repeat(5,1fr);gap:14px;margin-top:40px;counter-reset:s}
.step{padding:20px;border-radius:16px;background:var(--dark2);border:1px solid #3a3a36}
.step::before{counter-increment:s;content:counter(s);display:block;font-family:var(--font-serif);font-size:28px;color:var(--terra);margin-bottom:10px}
.step h3{margin:0 0 6px;font-size:15px;font-weight:600;font-family:var(--font-sans)}
.step p{margin:0;font-size:13.5px;color:var(--stone);line-height:1.5}
.prices{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:40px}
.price{background:var(--ivory);border:1px solid var(--border);border-radius:16px;padding:28px;position:relative}
.price.hot{box-shadow:0 0 0 1px var(--terra), rgba(0,0,0,.05) 0 4px 24px}
.price .tag,.badge{position:absolute;top:16px;right:16px;background:var(--terra);color:var(--ivory);font-size:11px;font-weight:600;padding:4px 10px;border-radius:999px;letter-spacing:.04em;text-transform:uppercase}
.price h3{margin:0;font-size:28px}
.price .amt{font-family:var(--font-serif);font-size:42px;margin:12px 0 8px;line-height:1}
.price .amt small{font-family:var(--font-sans);font-size:15px;color:var(--stone);font-weight:400}
.price p{margin:0;color:var(--olive);font-size:15px}
.mono{font-size:15px;color:var(--olive);line-height:1.65}
.mono strong{display:block;color:var(--ink);font-family:var(--font-serif);font-size:22px;font-weight:500;margin-bottom:8px}
.logo span,.brand span{color:var(--terra);font-style:italic}
.comparison{margin-top:56px;padding:32px;background:var(--dark);color:var(--ivory);border-radius:20px}
.comparison-head{display:flex;align-items:end;justify-content:space-between;gap:24px;margin-bottom:24px}
.comparison-head .eyebrow{margin:0}.comparison-head h3{margin:0;font-size:30px}
.table-scroll{overflow-x:auto;border:1px solid #3a3a36;border-radius:12px}
table{width:100%;min-width:680px;border-collapse:collapse;font-size:14px;background:#1a1a18}
th,td{padding:14px 16px;text-align:left;border-bottom:1px solid #343430}
thead th{color:var(--ivory);font-weight:600;background:#242422}
tbody th{color:#d9d7cf;font-weight:500;width:38%}td{color:#aaa89f}
tbody tr:last-child th,tbody tr:last-child td{border-bottom:0}
.faq-layout{display:grid;grid-template-columns:.8fr 1.2fr;gap:72px;align-items:start}
.faq-list{border-top:1px solid var(--border)}
.faq-list details{border-bottom:1px solid var(--border);padding:0}
.faq-list summary{cursor:pointer;list-style:none;display:flex;align-items:center;justify-content:space-between;gap:20px;min-height:72px;font-family:var(--font-serif);font-size:25px}
.faq-list summary::-webkit-details-marker{display:none}
.faq-list summary::after{content:"+";font-family:var(--font-sans);font-size:24px;color:var(--terra);font-weight:400}
.faq-list details[open] summary::after{content:"−"}
.faq-list details p{margin:0 0 24px;max-width:60ch;color:var(--olive);font-size:15.5px}
.faq-list summary:focus-visible{outline:3px solid color-mix(in srgb,var(--terra) 40%,white);outline-offset:3px}
.page-hero{padding:2.75rem 0 1.5rem;border-bottom:1px solid var(--border);background:var(--ivory)}
.page-hero p{max-width:40rem;color:var(--olive)}
.meta-line{font-size:.9rem;color:var(--stone)}
.prose{padding:2.5rem 0 4rem;max-width:46rem}
.prose h2{margin-top:2rem;font-size:1.45rem}
.prose h3{margin-top:1.35rem;font-family:var(--font-sans);font-size:1.05rem;font-weight:600}
.prose ul{padding-left:1.2rem;color:var(--olive)}
.prose li{margin-bottom:.4rem}
.prose p{color:var(--olive)}
.contact-grid{display:grid;grid-template-columns:1fr 1fr;gap:1.5rem;margin-top:1.5rem}
.field{display:grid;gap:.35rem;margin-bottom:.85rem}
.field label{font-size:.9rem;font-weight:600}
.field input,.field textarea,.field select{min-height:44px;border:1px solid var(--border);border-radius:12px;padding:.65rem .75rem;font:inherit;background:var(--ivory);color:var(--ink)}
.field textarea{min-height:140px;resize:vertical}
.list-check{list-style:none;margin:0;padding:0;display:grid;gap:.65rem}
.list-check li{display:grid;grid-template-columns:1.1rem 1fr;gap:.65rem;color:var(--olive)}
.list-check li::before{content:"";width:.7rem;height:.7rem;margin-top:.45rem;border-radius:999px;background:var(--terra)}
.site-footer{background:var(--dark);color:#a8a69c;padding:2.5rem 0;margin-top:2rem;font-size:.95rem}
.site-footer a{color:#f0efe8}
.footer-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:2rem}
.footer-grid ul{list-style:none;margin:0;padding:0;display:grid;gap:.45rem}
.footer-legal{margin-top:2rem;padding-top:1.25rem;border-top:1px solid #2e2e2a;font-size:.88rem;color:#7a786e}
.nav-toggle{display:none;min-height:44px;min-width:44px;border:1px solid var(--border);border-radius:12px;background:var(--ivory);font:inherit;font-weight:600}
.nav-cta{display:flex;gap:.5rem;align-items:center}
@media(max-width:900px){
  .preview-body,.cols,.company,.prices,.steps,.contact-grid,.footer-grid,.faq-layout{grid-template-columns:1fr}
  .faq-layout{gap:40px}.comparison-head{display:block}.comparison-head .eyebrow{margin-bottom:10px}.comparison{padding:22px 16px}
  .nav-toggle{display:inline-flex;align-items:center;justify-content:center}
  .nav-links,.nav-cta{display:none}
  .nav.is-open .nav-links{display:flex;flex-direction:column;align-items:flex-start;position:absolute;left:0;right:0;top:72px;background:var(--ivory);border-bottom:1px solid var(--border);padding:1rem 1.25rem;gap:.35rem}
  .nav.is-open .nav-cta{display:flex;flex-direction:column;width:100%;position:absolute;left:0;right:0;top:calc(72px + 11rem);background:var(--ivory);padding:0 1.25rem 1.25rem;border-bottom:1px solid var(--border)}
  .nav{position:relative;flex-wrap:wrap}
}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}}


/* --- Primary nav (compact) --- */
.nav-in{min-height:68px;display:flex;align-items:center;justify-content:space-between;gap:1rem}
.nav-links{display:flex;align-items:center;gap:clamp(0.75rem,2vw,1.35rem);flex-wrap:nowrap;font-size:0.95rem}
.nav-links a{color:var(--olive);text-decoration:none;white-space:nowrap}
.nav-links a:hover{color:var(--ink)}
.nav-links .nav-cta{margin-left:0.35rem;padding:0.55rem 1rem;font-size:0.92rem}
.nav-toggle{display:none;border:1px solid var(--border2);background:transparent;border-radius:999px;padding:0.45rem 0.9rem;font:inherit;cursor:pointer;color:var(--ink)}
.footer-in{display:flex;flex-wrap:wrap;gap:1rem 1.5rem;justify-content:space-between;align-items:flex-start;padding:1.5rem 0}
.footer-links{display:flex;flex-wrap:wrap;gap:0.35rem 0.85rem;font-size:0.88rem;max-width:42rem;justify-content:flex-end}
.footer-links a{color:var(--olive);text-decoration:none}
.footer-links a:hover{color:var(--ink)}
.footer-copy{font-size:0.88rem;color:var(--muted,#5e5d59);max-width:20rem}
@media (max-width: 820px){
  .nav-toggle{display:inline-flex}
  .nav-links{display:none;position:absolute;left:0;right:0;top:68px;background:var(--parchment,#f5f4ed);border-bottom:1px solid var(--border2);flex-direction:column;align-items:stretch;padding:0.75rem 1.25rem 1.1rem;gap:0.35rem}
  .nav.is-open .nav-links{display:flex}
  .nav-links .nav-cta{margin:0.5rem 0 0;align-self:flex-start}
  .nav{position:sticky}
  .nav .wrap{position:relative}
}


/* --- Footer --- */
.site-footer, footer.site-footer, footer{
  margin-top:4rem;
  border-top:1px solid var(--border2, rgba(20,20,19,.08));
  background:color-mix(in srgb, var(--parchment, #f5f4ed) 88%, #e8e4d8);
  padding:2.75rem 0 1.5rem;
}
.footer-grid{
  display:grid;
  grid-template-columns:1.4fr repeat(3, minmax(0, 1fr));
  gap:2rem 1.5rem;
  align-items:start;
}
.footer-brand .footer-logo{display:inline-block;margin-bottom:.65rem}
.footer-tagline{margin:0 0 .5rem;max-width:22rem;color:var(--muted,#5e5d59);font-size:.95rem;line-height:1.45}
.footer-quiet{margin:0;font-size:.9rem;color:var(--olive,#5c6b64)}
.footer-quiet a{color:inherit}
.footer-heading{margin:0 0 .65rem;font-size:.78rem;letter-spacing:.06em;text-transform:uppercase;font-weight:600;color:var(--ink,#141413);font-family:var(--font-sans,inherit)}
.footer-col ul{list-style:none;margin:0;padding:0;display:grid;gap:.4rem}
.footer-col a{color:var(--olive,#5c6b64);text-decoration:none;font-size:.92rem}
.footer-col a:hover{color:var(--ink,#141413)}
.footer-bottom{
  display:flex;flex-wrap:wrap;gap:.5rem 1.25rem;justify-content:space-between;align-items:center;
  margin-top:2rem;padding-top:1.15rem;border-top:1px solid var(--border2, rgba(20,20,19,.08));
  font-size:.85rem;color:var(--muted,#5e5d59);
}
.footer-bottom-note{opacity:.9}
@media (max-width:820px){
  .footer-grid{grid-template-columns:1fr 1fr;gap:1.75rem 1.25rem}
  .footer-brand{grid-column:1 / -1}
}
@media (max-width:520px){
  .footer-grid{grid-template-columns:1fr}
}
/* deprecate old footer-in flat layout */
.footer-in{display:none}

/* --- CRO wave 1 (C01–C07) --- */
.mid-cta{
  display:flex;flex-direction:column;align-items:flex-start;gap:.65rem;
  margin:0 auto;padding:28px 0 8px;
}
.mid-cta-note{margin:0;color:var(--stone);font-size:.95rem}
.funnel-form{
  display:grid;gap:.9rem;padding:1.35rem 1.25rem 1.25rem;
  background:var(--ivory,#fff);border:1px solid rgba(0,0,0,.08);border-radius:16px;
}
.funnel-form .field{display:grid;gap:.35rem;margin:0}
.funnel-form label{font-size:.92rem;font-weight:600;color:var(--ink)}
.funnel-form .optional{font-weight:500;opacity:.7}
.funnel-form input{
  width:100%;min-height:48px;padding:.75rem .9rem;border-radius:10px;
  border:1px solid rgba(0,0,0,.12);background:var(--parchment,#f5f4ed);
  color:var(--ink);font-family:inherit;font-size:16px;line-height:1.4;
}
.funnel-form input:focus-visible{
  outline:3px solid color-mix(in srgb,var(--terra) 40%,white);outline-offset:2px;
}
.funnel-form .btn-primary{width:100%;min-height:48px;font-size:1rem}
.funnel-form .btn-primary:disabled{opacity:.72;cursor:not-allowed;filter:none}
.funnel-expect,.funnel-privacy,.funnel-msg{margin:0;font-size:.9rem;line-height:1.45;color:var(--olive)}
.funnel-expect{opacity:.9}
.funnel-privacy{opacity:.8}
.funnel-msg{min-height:1.25em}
.funnel-msg.is-ok{color:#1f4b3f}
.funnel-msg.is-error{color:#9b2c2c}
.funnel-success{
  padding:1rem 1.05rem;border-radius:12px;background:color-mix(in srgb,#1f4b3f 10%,var(--ivory));
  border:1px solid color-mix(in srgb,#1f4b3f 28%,var(--border));
}
.funnel-success-title{margin:0 0 .5rem;font-family:var(--font-serif);font-size:1.25rem;color:var(--ink)}
.funnel-next{margin:.25rem 0 .65rem;padding-left:1.2rem;color:var(--olive);font-size:.95rem}
.funnel-next li{margin:.25rem 0}
.funnel-gate{margin:0;word-break:break-word}
.funnel-form.is-success .funnel-privacy{opacity:.7}

/* Chat launcher must not cover primary CTAs on mobile (C06) */
body{
  /* embed launcher ~56–64px + safe area */
  padding-bottom:calc(88px + env(safe-area-inset-bottom, 0px));
}
#preview,.mid-cta,.hero-cta{
  scroll-margin-bottom:calc(96px + env(safe-area-inset-bottom, 0px));
}
@media (min-width:821px){
  body{padding-bottom:0}
}